Why Should You “Invest” In Professional Headshots?

by William Lulow

For starters, why are you even thinking of professional headshots? You must be thinking that headshots done by a professional photographer have to be better than a selfie made with your iPhone or even a shot done by a friend who “knows” how to use his camera. If you are, you’d be right! It should go without saying that a professional photographer with a studio knows how to deliver a better result than you could do yourself.

The next thing you should be asking yourself is “what do I need a headshot for?” If it is for a resume, job interview, website, brochure or book jacket, then you’re talking about a “professional use.” Why on earth would you even consider taking a “selfie” for such an important use?

The problem is, these days, the taking of many photographs has been reduced to a camera set on “AUTO.” Furthermore, many people still have that “good enough” mentality, meaning that it’s just a headshot. It doesn’t have to be all that great or complicated or expensive! WRONG!

If you intend on promoting yourself in any way, for any use, you deserve to have a headshot that you’d be proud to display, not make excuses for! When I talk about “investment,” it is exactly that. It takes time and a great deal of effort to get just the right looking headshot. These days, good headshots cost $350 and up. I’ve mentioned many times that when I do a headshot, I often shoot more than 100 frames in order to get just the right combination of lighting, pose and expression that begins to say something about my subjects and how I see them. Then I crop and retouch them myself to get just the right look.  There is a kind of interview that takes place between me and my subject during which I try to find out just enough about him or her to bring out an expression that makes the image kind of “jump” off the page. My intent is to get the viewers of the image to want to get to know my subjects as well.

It seems to me that almost ANY price would be worth the time and effort that I normally devote to this task. But, the market, being what it is, there might just be a limit to what people are willing to pay, even for their own success!

With this in mind, well-known hair & makeup artist Jill Harth and I have teamed up to bring you an irresistible offer:

Even in today’s market, this is a fabulous deal! One that you hopefully won’t pass up. Get in touch with either one of us for more information. All the contact information is listed above.