Corporate Portraits

by William Lulow

I have mentioned before about our duty as portrait photographers to try to make our subjects look their best. Again, with the advent of digital imaging, retouching and cleaning up images is easier than ever before, but you have to learn how to do just the right amount without going overboard. You still want people to look like themselves, just at their best. Retouching digitally is not that different from how it was done traditionally. It is a slow, building up process of replacing pixels with those of a surrounding area. I usually start with a small brush and build up tones slowly, often with several layers in Photoshop. If I don’t like something, I can always delete that layer and start again.

Here are two images from a recent shoot. See if you can see what was done.